Thanks to the internet and mobile revolution, consumers today expect an always-on approach to service from the brands and companies they love. Yet to date it has been nearly impossible for companies to achieve the reverse – an always-on way of engaging with their customer base, at global scale, to quickly and accurately understand their evolving needs and behaviours.   Data released by ITU, the UN agency for information and communication technologies, shows that 80% of young people now use the internet, and this number is only set to increase as more and more of the developing world comes online in the coming decade. More than half the world’s population is predicted to not only be online by 2020, but to be using a mobile device as their primary method of accessing the internet. That’s a lot of mobile devices enabling the real-time exchange of information between people. When you add all this together, it seems counter-intuitive that the closest industry we have to trying to understand how real people engage with the world around them is an incumbent $40B a year research market that is still dominated by large network agencies, static surveys and cold calling.   We all […]

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At Atomico, two of our deepest convictions are that great companies can come from anywhere and that Europe is increasingly leading the world in the field of deep tech. As Europe’s ambition levels continue to rise, we are seeing a level of tenacity and resilience here that is unparalleled in other places around the world, especially in areas like deep tech.   Yet even though we are right at the heart of Europe’s technology revolution, sometimes even we encounter levels of tenacity and deep tech that take us by surprise in their ability to raise the bar on a global scale.   Amsterdam-based MessageBird, and founder and CEO Robert Vis, are the perfect example of this collision of relentless ambition and tenacity colliding with Europe’s rich heritage in building deep tech companies.

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