In January of this year we published our Manifesto as a venture capital firm for the very first time. In it we stated our belief that while the last decade has seen the most profound changes to how we communicate, keep in touch with friends, entertain ourselves, or even start businesses – all driven by technological innovation – the next will see change at a far more ambitious and meaningful scale. In particular, how we use increasingly scarce natural resources, access food and water and build a more sustainable planet. We believe with deep conviction that in our lifetime, entrepreneurs will use technology to solve some of humanity’s greatest and deepest challenges.

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In the latest of our occasional series of interviews with founders and CEOs – distributed each month through the Atomico newsletter, which you can sign up to here – we talk to Ari Mir of Clutter…

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The delivery of healthcare today is broken; accessibility and quality of care can vary widely. We believe digital technology can provide preventive programs to avoid surgery and deal with problems before they become major issues. Hinge Health is at the forefront of this within the musculoskeletal (MSK) realm.

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Our thesis is that great companies now come from everywhere and so we’re always on the move, looking to find the most ambitious entrepreneurs, to help them execute their plans to improve the way we live. At Atomico we invest in global opportunities where we know that we can help scale a business in specific markets around the world. One of the places we’ve been spending time recently, and where we see clear momentum around the tech scene, is Los Angeles. And we believe we’ve unearthed a global category leader in LA-headquartered Clutter.

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Healthcare is one of the world’s biggest sectors and makes up around 8% of global GDP. Yet, despite being a multi-trillion dollar industry, large parts of it have yet to be significantly disrupted by innovative technology. Too many of its functions are broken and get in the way of good care. No one suffers from this more than patients, left to navigate through a fragmented and friction-filled system on their own.

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When we first met David and Siraj, the founders of The Climate Corporation (or Weatherbill, as the company was called back in 2007), we were immediately struck by their vision, courage, foresight and ambition.

The team had set themselves a huge goal: the use of technology to take on the global insurance industry. Long before "big data" became a ubiquitous buzzword, they had seen the potential for data to impact the many millions of people around the world whose livelihoods are affected by the weather. In many ways, the scale of their global, disruptive ambition felt a lot like our ambition when we started out with Skype. Although Atomico now focuses on hyper-growth, later stage companies, back then we felt an instant connection and decided to be an early investor.

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Atomico is pleased to announce that it has led Fab's $105 million Series C round. Fab is the leading website in the US and Europe for design inspiration and sales. It is one of the fastest growing ecommerce companies of all time forecasting sales of around $150 million in 2012 which is well in excess of 5 times last year's sales.

In addition to this stellar growth, Fab is building an iconic global brand that is synonymous with great design. Just like our investments in Klarna and Rovio, we believe strong brands are crucial to build an emotional relationship with customers and suppliers, ensuring their long-term commitment and loyalty.

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The Wall Street Journal’s Venture Capital Dispatch blog has produced an account of Niklas’s talk at Stanford’s Graduate School of Business, which you can see here.

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