I am often asked how we managed to make Skype a success in one of the most challenging territories in the world – after all, much like Mordor, one does not simply walk into China. While there were many factors at play which conspired to enable us to establish Skype as a serious player in the Chinese market, I thought it would be helpful for founders to read a few of my thoughts on the lessons we learned whilst setting up – following the launch of ‘Europe Meets China’, our report into the games industry, it seemed timely to share these lessons with you. I hope you find them useful:

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At the launch of Europe Meets China, our new report on the games industry, our Head of Research (and the report’s author) Tom Wehmeier spoke at length to the Atomico Games Team – Mattias Ljungman, Alexis Bonte and Stephen Thorne – about their thoughts on the state of the industry, its direction, and how they see Europe and China competing and consolidating in the future…

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Two weeks ago, I was honoured to be able to present our research report ‘Europe Meets China’ to an audience of Chinese games industry luminaries in Shanghai. Today I’m equally honoured to be able to share it with the wider world; it’s a fascinating look at one of the biggest and fastest-growing sectors in the world, one which has an almost limitless market, and one which is of growing interest to investors worldwide.   The report, which you can download here and which is embedded below, looks at how the games industry is developing and how its particular qualities make synergies between Europe and China so fascinating, from both a development and investment point of view. Obviously I encourage you to download and read the report yourselves and form your own conclusions from the data we present, but I’d also like to share some thoughts of my own – and from Atomico’s wider gaming team – on what it means and what you should take away from it.   Europe Meets China – How The Games Industry Is Evolving from Atomico

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It’s long been our conviction that entrepreneurs will solve humanity’s greatest and deepest challenges. With the global population expected to reach 9.7bn by 2050, and the rate of urbanisation increasing, we face few greater challenges than rising pollution and congestion in our cities. As our streets become ever more crowded, we need to rethink and reconfigure the way we live and move around – especially over short distances. In China alone, the population makes around 1.8bn daily trips, but around 45% of those trips are shorter than 5km. Furthermore, fixed stations and stops often don’t serve travellers for “the last mile” of their journey. Cycling is the answer – it’s faster than walking, and provides better accessibility, for a lower cost – with the benefit of no carbon emissions.

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