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I am often asked how we managed to make Skype a success in one of the most challenging territories in the world – after all, much like Mordor, one does not simply walk into China. While there were many factors at play which conspired to enable us to establish Skype as a serious player in the Chinese market, I thought it would be helpful for founders to read a few of my thoughts on the lessons we learned whilst setting up – following the launch of ‘Europe Meets China’, our report into the games industry, it seemed timely to share these lessons with you. I hope you find them useful:

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